Why Leave Big Cloud?

Here’s what the marketing pages don’t say.

Your Photos Train Their AI

Cloud giants use user images to improve facial recognition and product suggestions.

Targeted Advertising

Objects and locations in your photos are scanned to build ad profiles.

Data Residency

Your memories are stored overseas, subject to foreign laws and subpoenas.

Recurring Fees

Those “cheap” plans quietly rise each year—and you’re locked in.

Deletion Uncertainty

Deleting online often means hiding; residual copies may persist in backups.

Breach Headlines

Centralised systems are juicy targets for hackers and state actors.